Winner in the 2026 Clean Beauty Awards

Cleaning Up—Again.

We’re thrilled to share that Sootsoap Shampoo has won 1st Place and our Odour Spray has taken 2nd Place in the 2026 Clean Beauty Awards by CertClean Inc.

For a brand born in the fire service, this recognition means a lot.

Sootsoap was originally created to help firefighters remove the dangerous toxins and stubborn odours they encounter on the job. Our formulas were designed to work under some of the toughest conditions imaginable—while still being safe, non-toxic, and truly clean and lovely to use. Winning at the Clean Beauty Awards is a powerful reminder that products built for extreme performance can still meet the highest clean beauty standards.

In fact, we may be the only firefighter-designed personal care products ever recognized at the Clean Beauty Awards—a milestone that reflects both our roots and our mission.

While we’re proud to be trusted by first responders, these awards also reinforce something we’ve always believed: great clean products shouldn’t be niche. The same ingredients and science that help firefighters detoxify and deodorize after a shift can benefit anyone looking for effective, non-toxic personal care.

From the beginning, Sootsoap has been committed to creating industrial-strength yet all-natural solutions that are tough on toxins and odours, but gentle on people and the planet.

These awards celebrate that vision, and we couldn’t be more grateful.

To the Clean Beauty Awards judges, our customers, and the firefighter community that inspired it all: thank you for helping us continue to clean up.