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SOOTSOAP Detoxifying & Deodorizing Shampoo Announced as 1st Place Winner in the 2021 Clean Beauty Awards

Press Release: SOOTSOAP Shampoo Announced as 1st Place Winner in the 2021 Clean Beauty Awards

Sootsoap Supply Co. Shampoo Announced as 1st Place Winner in the
2021 Clean Beauty Awards 

PORT HOPE ON, August 11, 2021. Sootsoap's Detoxifying & Deodorizing Shampoo has been named the 1st Place Winner in the Hair Wash Category in CertClean’s 6th annual Clean Beauty Awards. The Clean Beauty Awards were created to acknowledge and reward superior beauty and personal care products formulated without the use of harmful chemicals by trailblazers in the clean beauty market.

More than 450 best-selling, clean beauty products were nominated for this year’s awards and were judged by an international panel of 146 beauty specialists. Top 3 winners were chosen in each product category.

“Being recognized as a Clean line of personal products is critically important for us, and for consumers who care deeply about the products they use”, said K. Dee Howard, President & Co-Founder of Sootsoap Supply Co. Ltd. “Our commitment to eliminating all harmful ingredients goes back to our origins - firefighters need powerful cleansers, but don’t want to worry about adding more harmful chemicals into the mix. We’re pleased to provide that same benefit to anyone looking for a deeper, more natural clean”.

SOOTSOAP Detoxifying & Deodorizing Shampoo harnesses the power of Binchotan White  Charcoal and other all natural ingredients to draw out harmful impurities from the hair and scalp, to deep clean and remove unwanted odours, naturally. SOOTSOAP Shampoo is uniquely black in colour, but lathers white, with a subtle scent of fresh aloe and citrus spice. It is a super strength detoxifier and deodorizer, removing toxins, pollutants and tough odours from the hair and scalp, while protecting and encouraging healthy growth. SOOTSOAP Shampoo is safe for sensitive skin and is healing on psoriasis, eczema and dandruff.


SOOTSOAP is a powerful line of all-natural products designed to detoxify, deodorize and sanitize like no other products on the market. Originally developed to address the very real contamination issue facing firefighters, SOOTSOAP has been trialed by fire to provide the deepest, most natural clean from toxins, impurities, environmental pollutants and even the toughest odours, without drying you out.

SOOTSOAP’s “game changing” Premium Hand Sanitizer Gel offers a better sanitizing experience with its silky smooth consistency, fresh peppermint scent (not alcohol!) and smooth, moisturizing finish. Designed for first responders, frontline and healthcare workers, SOOTSOAP offers a premium safety experience.

 SOOTSOAP products are all natural, 100% biodegradable, cruelty free, safe for all skin types, and proudly made in Canada. SOOTSOAP is firefamily owned; a portion of proceeds go towards helping firefighters and their families in communities where they are sold. | IG: @sootsoapsupplyco | FB: @sootsoap |


About CertClean

CertClean is North America´s leading certification for skincare with more than 1,400 products certified. CertClean’s mission is to help make buying beauty products easier and healthier, enabling customers to identify beauty and personal care products formulated without ingredients that can be harmful to human health. For more information visit and follow CertClean on Facebook and Instagram @CertClean.


About Clean Beauty Awards

Established in 2015, the Clean Beauty Awards is the leading awards program honouring excellence on “free-from” beauty and personal care products within the following 24 categories: hair wash, hair treatment, lipstick, beard care, bath soak, body wash, body scrub, body care, sun care, face cream, face serum, face oil, toner/mist, face mask, face scrub, face wash, lip care, eye care, mascara, eyeliner, eye colour, nail polish, odour care and perfume. The 6th annual Clean Beauty Awards received more than 450 entries from Canada, the US, Australia and throughout Europe. 

For more exclusive content on these winners visit


Contact: K. Dee Howard 
Sootsoap Supply Co. Ltd.




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